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Mother and father should intervene to cease their kids overusing social media and consuming time on-line “like junk meals”, the youngsters’s commissioner has stated.

In an interview with the Observer, Anne Longfield criticised the methods social media giants use to attract kids into spending extra time.

She stated dad and mom needs to be proactive in stopping their kids from bingeing on the web in the summertime holidays.

Ms Longfield has launched a marketing campaign to assist dad and mom with the difficulty.

She stated: “It is one thing that each mum or dad will discuss particularly throughout faculty holidays; that kids are in peril of seeing social media like sweeties, and their on-line time like junk meals.

“None of us as dad and mom would need our youngsters to eat junk meals on a regular basis.

“For those self same causes we should not need our youngsters to do the identical with their on-line time.”

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The commissioner added: “When telephones, social media and video games make us really feel anxious, careworn and uncontrolled, it means we have not bought the steadiness proper.

“Along with your food plan, you understand that, since you do not feel that good. It is the identical with social media.”

Final 12 months, business watchdog Ofcom stated the web overtook tv as the most well-liked media pastime for kids within the UK.

Kids aged 5 to 15 are spending 15 hours every week on the web.

Ms Longfield stated kids needs to be helped to grasp that websites encourage them to proceed their use based mostly on what they’ve beforehand been doing on-line.

A study earlier this year of display time and psychological wellbeing amongst youngsters recommended that reasonable use of gadgets could also be useful.

The analysis, which appeared within the journal Psychological Science, was based mostly on self-reported knowledge from 120,000 15-year-olds in England.