Traders dumped Foot Locker like a smelly pair of trainers after the agency reported gradual quarterly gross sales.
The New York athletic-wear chain mentioned gross sales within the February-to-April interval rose zero.5% from 2016 at shops open a minimum of a yr.
The information despatched shares of the corporate down 15% in commerce on Friday morning.
Chief government Richard Johnson mentioned he was “not glad” with the outcomes. The agency is crafting a “plan B” for the yr, targeted on controlling prices.
Whole Foot Locker gross sales topped $2bn, up zero.7% year-on-year, because of some new shops.
However delayed tax refunds within the US depressed site visitors in February, historically one of many agency’s greatest months, Mr Johnson mentioned.
He additionally mentioned the craze for traditional Adidas Superstars and Stan Smith trainers had died down, with out being changed by a comparable must-have merchandise.
Gross sales elevated because the interval progressed, he added, repeating observations made by different retailers.
“It was a little bit of a rollercoaster journey,” he mentioned.
Foot Locker, which has a world footprint of greater than three,350 shops and types akin to Champs Sports activities and Runners Level, mentioned complete earnings had been $180m within the quarter, down greater than 5%.
Deutsche Financial institution analyst mentioned Paul Trussell mentioned business analysts didn’t trust that Foot Locker might ship on its promised gross sales progress in the remainder of the yr.
“I do not sense a consolation stage with that view,” he mentioned. “Assist us get extra assured on that entrance.”
Mr Johnson mentioned the corporate remained safe in its place.
“We stay very assured the buyer hasn’t gone elsewhere,” he mentioned.
“We live in a world that’s casualised,” he mentioned. “Sneakers are an important a part of our customers’ wardrobe.”