Supermarkets have reported a surge in gross sales of bag-in-box wine. Is its reputation again for good?
It has lengthy been considered a less expensive – and never essentially nicer – different to bottled wine.
But it surely appears bag-in-box vino is progressively shedding its picture as low-cost plonk and changing into the drink of selection for a lot of, in keeping with the most recent gross sales figures.
The packaging – developed by Australian winemaker Tom Angove within the 1960s – consists of a plastic bladder encased in a cardboard field. The drink is poured from a plastic faucet.
Amazon started promoting boxed wine in 2015. It says gross sales in June and July are up 212% year-on-year within the UK.
Waitrose has recorded a 15% improve, whereas Sainsbury’s gross sales of its personal label bag-in-box wines are up almost 10% year-on-year.
In the meantime, gross sales of boxed wines at Asda are up four.83% on final 12 months.
Susy Atkins, wine columnist for the Sunday Telegraph’s Stella journal, says bag-in-box wine is experiencing a surge in reputation as a result of it’s handy and simple to move.
“If I used to be heading to a competition, I’d go for a bag in field somewhat than carrying bottles,” she says.
“There are such a lot of extra outside occasions now – if not a rock competition, an out of doors cinema.
“There are good choices. They will not knock your socks off, however there are viable choices.”
She says bag-in-box wine can also go well with those that are simply consuming a glass or two and need to preserve their wine contemporary.
Plus, the standard of low-cost wine has improved, she says.
However she warns: “Most wines are palatable – it does not imply I’m recommending it.”
Weino BIB founder Kirsty Tinkler, who ran pop-up bar BIB Faucet Room in east London in 2015 and 2016, says the angle in direction of boxed wine has modified “unbelievably rapidly” within the house of two years.
It has earned a “cool standing”, she says.
“I feel what has modified is the variety of high quality wine producers is beginning to go to this format. It isn’t simply mass produced.
“Individuals are pleasantly shocked.”
She says boxed wine has a decrease carbon footprint in comparison with bottled wine. It is also cheaper to fabricate, and to move.
Sebastian O’Keefe – beer, wine and spirits retailer supervisor for Amazon – says bag-in-box wine will increase in reputation over the summer time months, as a result of it may simply be transported to a picnic.
He says drinkers are “shrugging off” the preconceptions of boxed wine and embracing the environmental advantages of switching from glass bottles.
Waitrose – which is about to launch a collection of premium bag-in-box wine – says customers are searching for “sensible and environmental alternate options to glass bottles”.
Certainly, bag-in-box wine can keep contemporary within the fridge for 4 to 6 weeks.
Maybe it is time to open the faucet, and provides it a strive.